Convenience
With 50,000 active sessions a month, returns of up to 12:1 and brand new distribution points for less than £5 it’s easy to see why brands like LRS, Mars, PepsiCo and Diageo all use *shopt as a core part of their convenience channel strategy.
Brands are facing challenges maintaining engagement with this vast and fragmented channel. We support brands by complementing existing physical sales resource by using *shopt to offer additional touch points in between visits and give you access to remote stores where you don’t call.
We also support brands without physical sales resources, using *shopt as a standalone communication tool – instantly putting you in touch with a large retailer community.
*shopt helps brands to:
Launched in 2018, the convenience app engages more than 20,000 retailers – sharing brand content, category information and offers. We started with a small base in London, and have grown to support stores from all over the UK – from the heart of the city centres, to the most remote locations.
Our users are a mix of symbol groups and pure independents, all using the app to engage with brands at a time that suits them.
Our research told us that retailers wanted to be able to understand brand NPD, ranging and display advice and category news at a time that was suitable for them…. so *shopt allows users to dip in and out of this content at their own pace. The offers and content featured on the app influence the retailer shopping lists – which they purchase via their normal route to market.
In 2020 we are expanding our app to allow an ordering facility, making the app even more directly influential to brand sales. We are also working with key wholesalers groups around how we connect them with their members in a more effective way.
If you’re a brand who wants to engage more effectively with the convenience channel, and drive higher distribution in a cost effective way… then we can help. Get in touch to find out more, or for a free demo of the app.
