How brands use *shopt
DRIVE NEW DISTRIBUTION POINTS – explode NPD and increase core range by interacting with and engaging retailers to stock your SKU’s
GAIN DISPLAY SPACE AND COMPLIANCE – educate retailers on best in class planograms and shelf displays, and incentivise the merchandising and display of key SKU’s
COMMUNICATE TRADE MARKETING MESSAGES – communicate brand messages competitions / PR / advertising / video content with the channel in a cost effective way
UNLOCK VALUABLE INSIGHTS – with access to thousands of convenience and on-trade retailers, *shopt can be a useful insight tool to ask retailers opinions and gain feedback on your brand and products and those of your competitors.
REPLACE PHYSICAL SALES RESOURCE – *shopt can offer a complimentary or substitute for existing physical sales resource sales visits which are not always possible or cost effective
SUSTAINABILITY – *shopt supports the sustainability agenda by reducing cars on the road, reducing carbon footprint